The last thing I remember I wanted to be was a “game designer/developer”. I just got my first PC and playing video games was all I did. Then, at some point, I had stopped thinking about what I really wanted to do. I guess the “life auto–pilot” must have kicked in.
Let’s do a quick test. Go to the following website. Take a look around. Spend a minute or two on the site. Even a few if you wish. There is no particular information that you should be looking for no task. Already back? Cool. Now try to answer the following questions based on the information that you were able to get from that website. Don’t worry if you’re not a UX designer or a designer at all. In fact, that’s even better. Write down the answers.
The owner of the shop is very friendly. He speaks a dozen of languages but always greets me in English as soon as I walk in (he already knows that I don’t speak either French or German — both used in Luxembourg). He offered to shake my hand as he always does and asked how I was doing. I replied with my usual: “I’m OK”, and smiled. At this moment he noticed my book. He must have read the title because he asked me what is it that I do.
We were invited to this event because Wondermags is a Luxembourgish startup and we put a lot of effort in user experience. I must admit, it feels good to have such reputation. Anyway, I was asked to present our approach to creating products that users love. Here’s what I presented.
We designers have always had a problem of handing over creative control to the general population — the basic users. There are two reasons for this. The first is obvious: We are the ones who are supposed to know the principles of design and usability. Some of us were born with this feeling of what feels and looks right, while other designers have learned it — at least good designers eventually have.