UX designers struggle to prove the value of their work when arguments like “user experience is hard to measure” or “how can you prove that it’s better?” start flying around. Let’s take a look at three methods that can help us prove that our work does make a difference.
It seems like at the moment, companies take pride in how “data-driven” they are. It must be a good thing, because big, fancy companies claim to be so. All these companies risk ending up in a tunnel where quantitative tests claim to provide the answers to all questions. But there’s a reason why there’s a qualitative way of acquiring feedback. The quantitative tests are good in providing information about the ‘what’, but they usually can’t give us an answer to the ‘why’. This is exactly where the qualitative side comes in.
This article was written for the guys at uxdesign.cc. Read the full article here.